Two ambitious entrepreneurs approached me with a bold idea: to launch an HR consultancy that would go far beyond traditional personnel administration. Their mission was to help SMEs grow by improving processes, boosting efficiency, and strengthening operations. I partnered with them to shape their brand from the ground up — starting with the name. I created WinKracht: a strong, Dutch-inspired name that echoes “windkracht” (wind force), suggesting power, momentum, and measurable progress. It also signals their promise: helping companies win strength.
The logo features the name on a stylized gauge — a visual metaphor for measurable growth and impact — in bold red and black, evoking clarity, urgency, and professionalism. Since launch, WinKracht has grown from a two-person startup to a thriving 12-person team, supporting a wide range of SMEs in HR, business operations, and strategy. The brand has proven itself both internally and in the market.
Credits
In this project ABDC was responsible for the name, design of the logo and identity and all materials.
