Daphne Communication Management offered research in the reach and effectiveness of advertising campaigns, for large brands, across a range of media.
To more clearly communicate their offering in the market, ABDC developed new logo. It was ean evolution from their existing logo, with subtle hints to graphs, in the axis lines and the slanted descender of the p and the acsender of the h.
To use in marketing materials, business cards, brochures and advertising, I developed a series of illustrations, that communicated the basic premise of the Daphne service: to be able to get a picture of real people behind the raw collected data.
Credits
ABDC was responsible for the concept and design of the logo and materials. Copywriting of the advertisement by Tij Communicatie
