To celebrate Porsche’s 60th anniversary in 2008, Pon Porsche Import wanted to mark the occasion with more than just a party—they wanted to give back. Under the heartwarming theme “Cayman for Kids,” the brand partnered with the Dutch Make-A-Wish Foundation (Doe Een Wens Stichting Nederland) to create a rolling symbol of joy and generosity.
ABDC was responsible for the full visual identity of this campaign. The main element of the campaign was a pattern that incorporated all the signature Porsche colors from the past 60 years, functioning as a pointer to the rich history of Porsche and as a colorful celebration. This design was used as a car wrap for a white Porsche Cayman, —transforming the car into a true celebration on wheels. I also designed the project-specific logo, all accompanying communication materials, and developed the campaign website.
Companies could sponsor the Cayman for a day at a rate of €995, gaining exclusive use of the car while supporting a meaningful cause. All proceeds went directly to Make-A-Wish Netherlands, helping to fulfill the dreams of children with life-threatening illnesses.
The “Cayman for Kids” project was more than a branding effort—it was about using design to amplify emotion, generosity, and the Porsche spirit. The result: a campaign that made dreams come true in more ways than one.
Credits
The project was an original idea of Eelco Voogd of Innberg for PON Porsche Import on the occassion of the 60th anniversary of Porsche. Innberg commissioned ABDC to design the pattern, logo, communication materials and website for the project.
