Client

Hein Koning

Type

Logo
Year

2012

Redesign the logo for this accountant to link them to digital technologies

Hein Koning is a tax and administration consultancy in Volendam, the Netherlands, since 1977. The logo they were using was recognized in the community, but lacked the connection to the innovative digital technologies they were beginning to use.

André Brocatus created an identity evolution that subtly hinted to the new, online, digital character that Hein Koning was developing.

OLD Hein Koning logo from 1977
OLD Hein Koning logo from 1977
NEW Hein Koning logo going forward from 2012
NEW Hein Koning logo going forward from 2012
Briefpapier Hein Koning
Briefpapier Hein Koning

Credits
Creative strategy developed together with Tij Communicatie. ABDC was responsible for the concept and design of the logo and materials.