The website De Buik van Rotterdam started as an editorial experiment to spotlight the exquisite culinary developments in Rotterdam, the Netherlands, by some local journalists and online marketing agency Lead Today. Lead Today hired ABDC for the design of the branding and website.
The challenge was to draw people into the wealth of content available, and to provide helpful entrances into the stories and restaurant recommendations. We did this by creating a lot of needs-based search options, attractive presentation of tag- and location based content, and large photography.
Credits
The project was an original concept of a group of publicists and editors, and online marketing agency Lead Today. ABDC was responsible for branding, interaction design, wireframes, navigation and detailed screen designs. The site was built by IT-Helden using the vue framework.
