Balansgroep (Balance group) offers alternative therapies to a large range of clients, as well as training in these therapies for healthcare professionals.
They were looking for a logo that had balance, but also a lot of energy. I developed a spiral symbol which captured the tension between those axes. The color palette is medical and corporate, to align with the larger medical profession.
Credits
In this project ABDC was responsible for the concept and design of the logo and materials.
