{"id":6403,"date":"2020-04-24T13:57:00","date_gmt":"2020-04-24T11:57:00","guid":{"rendered":"https:\/\/andrebrocatus.com\/design\/?p=6403"},"modified":"2025-04-24T21:15:11","modified_gmt":"2025-04-24T19:15:11","slug":"rob-01","status":"publish","type":"post","link":"https:\/\/andrebrocatus.com\/design\/rob-01","title":{"rendered":"ROB.01"},"content":{"rendered":"\n

The goal for the redesign of the identity for Hein Koning<\/a> was to better signal the technological advances and ways of working this tax and administration consultancy was adopting. To further bring this message home, Tij Communicatie<\/a> and ABDC developed a campaign and character to create content and visuals to support that claim. <\/p>\n\n\n\n

ROB was the personification of the ‘robotic accounting’ concept that Hein Koning was pioneering.<\/p>\n\n\n\n

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ROB was presented as the latest employee of Hein Koning, was featured as an employee on the contact us<\/a> page, and was used as the avatar on social media, as the person posting the messages. <\/p>\n\n\n\n

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Instead of focusing on the technological side of this approach, we gave it a more human face and character, and we focused all content on the success that the clients of Hein Koning were able to achieve. A line of videos was produced showcasing successful clients of Hein Koning, as interviewed by ROB. <\/p>\n\n\n\n

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