{"id":6217,"date":"2005-05-13T16:22:00","date_gmt":"2005-05-13T14:22:00","guid":{"rendered":"https:\/\/andrebrocatus.com\/design\/?p=6217"},"modified":"2025-03-24T18:45:49","modified_gmt":"2025-03-24T17:45:49","slug":"daphne-communication-management","status":"publish","type":"post","link":"https:\/\/andrebrocatus.com\/design\/daphne-communication-management","title":{"rendered":"Daphne Communication Management"},"content":{"rendered":"\n<p>Daphne Communication Management offered research in the reach and effectiveness of advertising campaigns, for large brands, across a range of media. <\/p>\n\n\n\n<p>To more clearly communicate their offering in the market, ABDC developed new logo. It was ean evolution from their existing logo, with subtle hints to graphs, in the axis lines and the slanted descender of the p and the acsender of the h. <\/p>\n\n\n\n<p>To use in marketing materials, business cards, brochures and advertising, I developed a series of illustrations, that communicated the basic premise of the Daphne service: to be able to get a picture of real people behind the raw collected data. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"807\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/logo-daphne-oud.jpg\" alt=\"Daphne - old logo\" class=\"wp-image-6219\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/logo-daphne-oud.jpg 1200w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/logo-daphne-oud-980x659.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/logo-daphne-oud-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><figcaption class=\"wp-element-caption\">the OLD logo<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"807\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/logo-daphne.jpg\" alt=\"Daphne - logo - ABDC\" class=\"wp-image-6218\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/logo-daphne.jpg 1200w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/logo-daphne-980x659.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/logo-daphne-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><figcaption class=\"wp-element-caption\">the new redesigned logo<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full noborder fullwidth-2400\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2286\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/illustraties-XXL.jpg\" alt=\"Daphne Communication Management - illustrations - ABDC\" class=\"wp-image-6221\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/illustraties-XXL.jpg 4000w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/illustraties-XXL-1280x732.jpg 1280w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/illustraties-XXL-980x560.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2025\/03\/illustraties-XXL-480x274.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 4000px, 100vw\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-large noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_krant-1024x724.jpg\" alt=\"\" class=\"wp-image-6237\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_krant-980x693.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_krant-480x339.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-large noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_mag-1024x724.jpg\" alt=\"\" class=\"wp-image-6238\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_mag-980x693.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_mag-480x339.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_tv-1024x724.jpg\" alt=\"\" class=\"wp-image-6239\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_tv-1024x724.jpg 1024w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_tv-980x693.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/withcompliments_tv-480x340.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1697\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/advertentie-daphne.jpg\" alt=\"\" class=\"wp-image-6241\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/advertentie-daphne.jpg 1200w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/advertentie-daphne-980x1386.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/05\/advertentie-daphne-480x679.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><figcaption class=\"wp-element-caption\">Daphne Communication Management advertisement as it appeared in Adformatie<\/figcaption><\/figure>\n\n\n\n<p class=\"abdc-credits\"><em>Credits<br><\/em>ABDC was responsible for the concept and design of the logo and materials. Copywriting of the advertisement by Tij Communicatie<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communicate a data driven approach to advertising reach, in a direct and understandable way<\/p>\n","protected":false},"author":1,"featured_media":6233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[96,90,89],"tags":[98],"class_list":["post-6217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-identity","category-logo","tag-sticker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daphne Communication Management - ABDC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrebrocatus.com\/design\/daphne-communication-management\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daphne Communication Management - 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