{"id":5790,"date":"2012-05-16T11:44:00","date_gmt":"2012-05-16T09:44:00","guid":{"rendered":"https:\/\/andrebrocatus.com\/design\/?p=5790"},"modified":"2025-03-14T21:55:13","modified_gmt":"2025-03-14T20:55:13","slug":"mediamixer-voor-magazines-nl","status":"publish","type":"post","link":"https:\/\/andrebrocatus.com\/design\/mediamixer-voor-magazines-nl","title":{"rendered":"Mediamixer voor Magazines.nl"},"content":{"rendered":"\n<p>Magazines.nl is the he trade association for multimedia magazine brands in the Netherlands. Part of their mission is to promote the advertising in magazines. So when their own research found that mixed medium type advertising, including magazines, was more effective, they asked ABDC to device a way to present this research in a fun and effective way. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"632\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/01-start.png\" alt=\"Mediamixer stap 0\" class=\"wp-image-5795\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/01-start.png 994w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/01-start-980x623.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/01-start-480x305.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 994px, 100vw\" \/><figcaption class=\"wp-element-caption\">Mediamixer when opened: very basic instructions<\/figcaption><\/figure>\n\n\n\n<p>The concept of an actual mixer added a bit of fun to the research and also emphasized the key to the research: mixing media is great way to get effective advertising campaigns. The website made it possible to drop branches and target audiences in the mixer, and  after blending the results for that mix was presented. This data could then of course also be copied or exported to be used in media planning proposals and presentations. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"632\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/02-branche.png\" alt=\"Mediamixer stap 2\" class=\"wp-image-5797\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/02-branche.png 994w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/02-branche-980x623.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/02-branche-480x305.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 994px, 100vw\" \/><figcaption class=\"wp-element-caption\">Drag a branche into the mixer\u2026<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"632\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/03-doelgroep.png\" alt=\"Mediamixer stap 3\" class=\"wp-image-5798\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/03-doelgroep.png 994w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/03-doelgroep-980x623.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/03-doelgroep-480x305.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 994px, 100vw\" \/><figcaption class=\"wp-element-caption\">Add a target audience to the mix\u2026&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-video noborder\"><video height=\"632\" style=\"aspect-ratio: 994 \/ 632;\" width=\"994\" controls poster=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/04-mixing.png\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/mixing-withheader.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Turn the Mediamixer ON\u2026<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"632\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/05-klaar.png\" alt=\"Mediamixer stap 5\" class=\"wp-image-5801\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/05-klaar.png 994w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/05-klaar-980x623.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/05-klaar-480x305.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 994px, 100vw\" \/><figcaption class=\"wp-element-caption\">Your mix is finished\u2026<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full noborder\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"632\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/06-grafiek.png\" alt=\"Mediamixer stap 6\" class=\"wp-image-5802\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/06-grafiek.png 994w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/06-grafiek-980x623.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/06-grafiek-480x305.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 994px, 100vw\" \/><figcaption class=\"wp-element-caption\">You can switch to a visual graph and export the data as PPT or XLS file.<\/figcaption><\/figure>\n\n\n\n<p class=\"abdc-credits\"><em>Credits<br><\/em>ABDC was responsible for the concept and name and logo, and developed the interaction design and final screen designs. Photography and video by <a href=\"http:\/\/astridhermes.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Astrid Hermes<\/a>. Programming and HTML and javascript by <a href=\"https:\/\/www.4net.com\/\" data-type=\"link\" data-id=\"https:\/\/www.4net.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4Net<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fun way to present research about the efficacy of mixing mediatypes when advertising<\/p>\n","protected":false},"author":1,"featured_media":5966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[105,89,109,100],"tags":[],"class_list":["post-5790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interaction-design","category-logo","category-naming","category-ux-ui"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mediamixer voor Magazines.nl - ABDC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrebrocatus.com\/design\/mediamixer-voor-magazines-nl\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediamixer voor Magazines.nl - 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