{"id":5751,"date":"2005-10-15T23:56:00","date_gmt":"2005-10-15T21:56:00","guid":{"rendered":"https:\/\/andrebrocatus.com\/design\/?p=5751"},"modified":"2025-03-15T20:37:17","modified_gmt":"2025-03-15T19:37:17","slug":"rreporter-webapplicatie","status":"publish","type":"post","link":"https:\/\/andrebrocatus.com\/design\/rreporter-webapplicatie","title":{"rendered":"RRepOrter webapplicatie"},"content":{"rendered":"\n<p>Cebuco was the marketing association for all newspaper media in the Netherlands. Their mission was to promote the mediatype newspaper to advertisers. Part of their operation was doing research into the effectiveness of advertising campaigns in newspapers. They enlisted ABDC to develop the concept and design for a website to disclose the research data. <\/p>\n\n\n\n<p>We started by identifying and interviewing the target audience: media planners at advertising agencies and marketing agencies. From these interviews a couple of personas were developed and concepts were drawn up and tested again with respresentatives from the target audience. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"650\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Interviews@4x.png\" alt=\"\" class=\"wp-image-5764\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Interviews@4x.png 977w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Interviews@4x-480x319.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 977px, 100vw\" \/><figcaption class=\"wp-element-caption\">Interview results and grouping<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"327\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Personas@4x-1024x327.png\" alt=\"\" class=\"wp-image-5765\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Personas@4x-980x313.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Personas@4x-480x153.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">We developed three distinct persona&#8217;s to be serviced by the application<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe1@4x-1024x697.png\" alt=\"\" class=\"wp-image-5768\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe1@4x-1024x697.png 1024w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe1@4x-980x667.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe1@4x-480x326.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Paper based prototypes<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe-2@4x-1024x696.png\" alt=\"\" class=\"wp-image-5767\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe-2@4x-1024x696.png 1024w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe-2@4x-980x666.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe-2@4x-480x326.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Used to sketch concepts<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe-3@4x-1024x696.png\" alt=\"\" class=\"wp-image-5766\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe-3@4x-1024x696.png 1024w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe-3@4x-980x666.png 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/Wireframe-3@4x-480x326.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Used to validate with end users<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full darkbackground\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"841\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/people_detail.jpg\" alt=\"\" class=\"wp-image-5773\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/people_detail.jpg 1024w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/people_detail-980x805.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/people_detail-480x394.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">An early design for the homepage directly addressed the three personas that the tool was developed for.<\/figcaption><\/figure>\n\n\n\n<p>During each phase of the design process, end users were involved. Their requirements and wishes, expectations and stumbling blocks were always central. A mix of observation, interviews, and usability testing at different stages of design ensure a very user-friendly interface.<\/p>\n\n\n\n<p>The first functionality to be developed was a top 5 \/ ranking of the efficacy of different advertisements. The layout allowd for a quick comparing of format and other properties. You could filter the advertisements down to specific properties, and see how the other factors, like the use of color, influenced the efficacy of the ad. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full darkbackground\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"1043\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-top5.jpg\" alt=\"\" class=\"wp-image-5755\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-top5.jpg 1020w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-top5-980x1002.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-top5-480x491.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1020px, 100vw\" \/><figcaption class=\"wp-element-caption\">Top 5 advertisements<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Another functionality was to input two sets of specifications for an ad, and see how they differed, between them and from the benchmark of all advertisements. This enabled planners to finetune their ads and to evaluate tradeoffs in format and use of color and placement. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full darkbackground\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"1043\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-vergelijken.jpg\" alt=\"\" class=\"wp-image-5756\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-vergelijken.jpg 1020w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-vergelijken-980x1002.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-vergelijken-480x491.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1020px, 100vw\" \/><figcaption class=\"wp-element-caption\"><br>Benchmark comparison<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For powerusers we designed the ability to make pivot tables on the data, in a way that was consistent with how the planners and buyers work in their day to day workflow. This gave the users full access to the data of all the research. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"1044\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-kruistabellen.jpg\" alt=\"\" class=\"wp-image-5754\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-kruistabellen.jpg 1020w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-kruistabellen-980x1003.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-kruistabellen-480x491.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1020px, 100vw\" \/><figcaption class=\"wp-element-caption\">RRepOrter allowed the creation of very intricate pivot tables<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The homepage laid out the options in a clear way and gave pride of place to the nr 1 effective advertisement, according to the research.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full darkbackground\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"786\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-home.jpg\" alt=\"\" class=\"wp-image-5757\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-home.jpg 1020w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-home-980x755.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/10\/RRepOrter-home-480x370.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1020px, 100vw\" \/><figcaption class=\"wp-element-caption\">RRepOrter homepage<\/figcaption><\/figure>\n\n\n\n<p>ABDC also developed the name, logo and campaign graphics for RRepOrter. The name RRepOrter highlighted the RRO (Reclame Reactie Onderzoek) acronym that represented the type of research that the tool was based on. It also implied that the tool was factual and impartial, merely reporting results. And the term reporter also tied it formly to the news- and reportage based newspaper medium. The icon in the O is a stylized newsapper with 2 indicators for advertisement formats. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReporter_logo-1024x410.jpg\" alt=\"\" class=\"wp-image-5771\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReporter_logo-1024x410.jpg 1024w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReporter_logo-980x392.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReporter_logo-480x192.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">The logo for RRepOrter.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"732\" src=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReportergraphic-1000.jpg\" alt=\"RRepOrter campaign graphic\" class=\"wp-image-5774\" srcset=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReportergraphic-1000.jpg 1000w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReportergraphic-1000-980x717.jpg 980w, https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReportergraphic-1000-480x351.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><figcaption class=\"wp-element-caption\">RRepOrter campaign graphic<\/figcaption><\/figure>\n\n\n\n<p class=\"abdc-credits\"><em>Credits<br><\/em>Daphne Communication Management (now part of <a href=\"https:\/\/www.gfk.com\/home\" data-type=\"link\" data-id=\"https:\/\/www.gfk.com\/home\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GFK<\/a>) was responsible for the RRO research and data.  ABDC was responsible for the naming of the application and logo design, and developed the persona profiles, daily use scenarios, interaction design, and screen designs. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Showcase the effectiveness of newspaper advertising and facilitate optimization<\/p>\n","protected":false},"author":1,"featured_media":5986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[96,106,105,89,109,100,92],"tags":[],"class_list":["post-5751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-information-architecture","category-interaction-design","category-logo","category-naming","category-ux-ui","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RRepOrter webapplicatie - ABDC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrebrocatus.com\/design\/rreporter-webapplicatie\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RRepOrter webapplicatie - ABDC\" \/>\n<meta property=\"og:description\" content=\"Showcase the effectiveness of newspaper advertising and facilitate optimization\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andrebrocatus.com\/design\/rreporter-webapplicatie\" \/>\n<meta property=\"og:site_name\" content=\"ABDC\" \/>\n<meta property=\"article:published_time\" content=\"2005-10-15T21:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-15T19:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2005\/10\/RReporter-thumb-700.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"andre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/rreporter-webapplicatie#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/rreporter-webapplicatie\"},\"author\":{\"name\":\"andre\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#\\\/schema\\\/person\\\/b2396556e01adc147ff239567beeceb2\"},\"headline\":\"RRepOrter webapplicatie\",\"datePublished\":\"2005-10-15T21:56:00+00:00\",\"dateModified\":\"2025-03-15T19:37:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/rreporter-webapplicatie\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/rreporter-webapplicatie#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2005\\\/10\\\/RReporter-thumb-700.jpg\",\"articleSection\":[\"Branding\",\"information architecture\",\"interaction design\",\"Logo\",\"Naming\",\"ux\\\/ui\",\"Website\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/rreporter-webapplicatie\",\"url\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/rreporter-webapplicatie\",\"name\":\"RRepOrter webapplicatie - 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