{"id":5317,"date":"2013-10-03T16:16:00","date_gmt":"2013-10-03T14:16:00","guid":{"rendered":"https:\/\/andrebrocatus.com\/design\/?p=5317"},"modified":"2025-03-15T21:29:54","modified_gmt":"2025-03-15T20:29:54","slug":"de-buik-van-rotterdam","status":"publish","type":"post","link":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam","title":{"rendered":"De Buik van Rotterdam"},"content":{"rendered":"\n

<\/p>\n\n\n\n

The website De Buik van Rotterdam<\/em> started as an editorial experiment to spotlight the exquisite culinary developments in Rotterdam, the Netherlands, by some local journalists and online marketing agency Lead Today. Lead Today hired ABDC for the design of the branding and website. <\/p>\n\n\n\n

The challenge was to draw people into the wealth of content available, and to provide helpful entrances into the stories and restaurant recommendations. We did this by creating a lot of needs-based search options, attractive presentation of tag- and location based content, and large photography. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Credits
<\/em>The project was an original concept of a group of publicists and editors, and online marketing agency Lead Today<\/a>. ABDC was responsible for branding, interaction design, wireframes, navigation and detailed screen designs. The site was built by IT-Helden using the vue<\/a> framework. <\/p>\n","protected":false},"excerpt":{"rendered":"

A website celebrating the local food scene of Rotterdam<\/p>\n","protected":false},"author":1,"featured_media":5985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[96,106,92],"tags":[99],"class_list":["post-5317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-information-architecture","category-website","tag-website"],"yoast_head":"\nDe Buik van Rotterdam - ABDC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Buik van Rotterdam - ABDC\" \/>\n<meta property=\"og:description\" content=\"A website celebrating the local food scene of Rotterdam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam\" \/>\n<meta property=\"og:site_name\" content=\"ABDC\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-03T14:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-15T20:29:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2013\/10\/debuik-thumb-700.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"andre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam\"},\"author\":{\"name\":\"andre\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#\\\/schema\\\/person\\\/b2396556e01adc147ff239567beeceb2\"},\"headline\":\"De Buik van Rotterdam\",\"datePublished\":\"2013-10-03T14:16:00+00:00\",\"dateModified\":\"2025-03-15T20:29:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam\"},\"wordCount\":135,\"publisher\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2013\\\/10\\\/debuik-thumb-700.jpg\",\"keywords\":[\"website\"],\"articleSection\":[\"Branding\",\"information architecture\",\"Website\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam\",\"url\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam\",\"name\":\"De Buik van Rotterdam - ABDC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2013\\\/10\\\/debuik-thumb-700.jpg\",\"datePublished\":\"2013-10-03T14:16:00+00:00\",\"dateModified\":\"2025-03-15T20:29:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam#primaryimage\",\"url\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2013\\\/10\\\/debuik-thumb-700.jpg\",\"contentUrl\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2013\\\/10\\\/debuik-thumb-700.jpg\",\"width\":700,\"height\":440,\"caption\":\"De buik van - website - ABDC\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/de-buik-van-rotterdam#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De Buik van Rotterdam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#website\",\"url\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/\",\"name\":\"Andre Brocatus Design Consultancy\",\"description\":\"Andr\u00e9 Brocatus Design Consultancy\",\"publisher\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#organization\",\"name\":\"ABDC\",\"url\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/06\\\/ABDC-favicon.png\",\"contentUrl\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/06\\\/ABDC-favicon.png\",\"width\":960,\"height\":960,\"caption\":\"ABDC\"},\"image\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#\\\/schema\\\/person\\\/b2396556e01adc147ff239567beeceb2\",\"name\":\"andre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00300c39d2455f0fc47456c386db0e2993e48c1bf45276b4b2f806cc877608af?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00300c39d2455f0fc47456c386db0e2993e48c1bf45276b4b2f806cc877608af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00300c39d2455f0fc47456c386db0e2993e48c1bf45276b4b2f806cc877608af?s=96&d=mm&r=g\",\"caption\":\"andre\"},\"description\":\"I design logos, websites, interfaces, and campaigns \u2014 and I've been doing this for 30 years, long enough to know what lasts and what's just trendy. I work through my own studio ABDC (Andr\u00e9 Brocatus Design Consultancy), for clients ranging from independent businesses to multinationals. I also make art \u2014 without a client, without a predetermined message. More of an investigation into how image and meaning actually work, experimenting with form and media to see what emerges. Both come from the same drive: looking for the essence and the unexpected idea.\",\"sameAs\":[\"https:\\\/\\\/andrebrocatus.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/andrebrocatus\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De Buik van Rotterdam - ABDC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam","og_locale":"en_US","og_type":"article","og_title":"De Buik van Rotterdam - ABDC","og_description":"A website celebrating the local food scene of Rotterdam","og_url":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam","og_site_name":"ABDC","article_published_time":"2013-10-03T14:16:00+00:00","article_modified_time":"2025-03-15T20:29:54+00:00","og_image":[{"width":700,"height":440,"url":"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2013\/10\/debuik-thumb-700.jpg","type":"image\/jpeg"}],"author":"andre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"andre","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam#article","isPartOf":{"@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam"},"author":{"name":"andre","@id":"https:\/\/andrebrocatus.com\/design\/#\/schema\/person\/b2396556e01adc147ff239567beeceb2"},"headline":"De Buik van Rotterdam","datePublished":"2013-10-03T14:16:00+00:00","dateModified":"2025-03-15T20:29:54+00:00","mainEntityOfPage":{"@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam"},"wordCount":135,"publisher":{"@id":"https:\/\/andrebrocatus.com\/design\/#organization"},"image":{"@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam#primaryimage"},"thumbnailUrl":"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2013\/10\/debuik-thumb-700.jpg","keywords":["website"],"articleSection":["Branding","information architecture","Website"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam","url":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam","name":"De Buik van Rotterdam - ABDC","isPartOf":{"@id":"https:\/\/andrebrocatus.com\/design\/#website"},"primaryImageOfPage":{"@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam#primaryimage"},"image":{"@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam#primaryimage"},"thumbnailUrl":"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2013\/10\/debuik-thumb-700.jpg","datePublished":"2013-10-03T14:16:00+00:00","dateModified":"2025-03-15T20:29:54+00:00","breadcrumb":{"@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam#primaryimage","url":"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2013\/10\/debuik-thumb-700.jpg","contentUrl":"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2013\/10\/debuik-thumb-700.jpg","width":700,"height":440,"caption":"De buik van - website - ABDC"},{"@type":"BreadcrumbList","@id":"https:\/\/andrebrocatus.com\/design\/de-buik-van-rotterdam#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/andrebrocatus.com\/design\/"},{"@type":"ListItem","position":2,"name":"De Buik van Rotterdam"}]},{"@type":"WebSite","@id":"https:\/\/andrebrocatus.com\/design\/#website","url":"https:\/\/andrebrocatus.com\/design\/","name":"Andre Brocatus Design Consultancy","description":"Andr\u00e9 Brocatus Design Consultancy","publisher":{"@id":"https:\/\/andrebrocatus.com\/design\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/andrebrocatus.com\/design\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/andrebrocatus.com\/design\/#organization","name":"ABDC","url":"https:\/\/andrebrocatus.com\/design\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/andrebrocatus.com\/design\/#\/schema\/logo\/image\/","url":"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/06\/ABDC-favicon.png","contentUrl":"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2024\/06\/ABDC-favicon.png","width":960,"height":960,"caption":"ABDC"},"image":{"@id":"https:\/\/andrebrocatus.com\/design\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/andrebrocatus.com\/design\/#\/schema\/person\/b2396556e01adc147ff239567beeceb2","name":"andre","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/00300c39d2455f0fc47456c386db0e2993e48c1bf45276b4b2f806cc877608af?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/00300c39d2455f0fc47456c386db0e2993e48c1bf45276b4b2f806cc877608af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00300c39d2455f0fc47456c386db0e2993e48c1bf45276b4b2f806cc877608af?s=96&d=mm&r=g","caption":"andre"},"description":"I design logos, websites, interfaces, and campaigns \u2014 and I've been doing this for 30 years, long enough to know what lasts and what's just trendy. I work through my own studio ABDC (Andr\u00e9 Brocatus Design Consultancy), for clients ranging from independent businesses to multinationals. I also make art \u2014 without a client, without a predetermined message. More of an investigation into how image and meaning actually work, experimenting with form and media to see what emerges. Both come from the same drive: looking for the essence and the unexpected idea.","sameAs":["https:\/\/andrebrocatus.com","https:\/\/www.linkedin.com\/in\/andrebrocatus\/"]}]}},"_links":{"self":[{"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/posts\/5317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/comments?post=5317"}],"version-history":[{"count":0,"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/posts\/5317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/media\/5985"}],"wp:attachment":[{"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/media?parent=5317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/categories?post=5317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andrebrocatus.com\/design\/wp-json\/wp\/v2\/tags?post=5317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}