{"id":5079,"date":"2011-08-23T16:53:00","date_gmt":"2011-08-23T14:53:00","guid":{"rendered":"https:\/\/andrebrocatus.com\/design\/?p=5079"},"modified":"2025-03-14T21:21:23","modified_gmt":"2025-03-14T20:21:23","slug":"balansgroep","status":"publish","type":"post","link":"https:\/\/andrebrocatus.com\/design\/balansgroep","title":{"rendered":"Balansgroep"},"content":{"rendered":"\n

Balansgroep (Balance group) offers alternative therapies to a large range of clients, as well as training in these therapies for healthcare professionals. <\/p>\n\n\n\n

They were looking for a logo that had balance, but also a lot of energy. I developed a spiral symbol which captured the tension between those axes. The color palette is medical and corporate, to align with the larger medical profession. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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Credits
<\/em>In this project ABDC was responsible for the concept and design of the logo and materials. <\/p>\n","protected":false},"excerpt":{"rendered":"

This alternative therapies practitioner needed to balance spiritual energy and corporate vibes<\/p>\n","protected":false},"author":1,"featured_media":5962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[96,89],"tags":[98],"class_list":["post-5079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-logo","tag-sticker"],"yoast_head":"\nBalansgroep - ABDC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrebrocatus.com\/design\/balansgroep\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balansgroep - ABDC\" \/>\n<meta property=\"og:description\" content=\"This alternative therapies practitioner needed to balance spiritual energy and corporate vibes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andrebrocatus.com\/design\/balansgroep\" \/>\n<meta property=\"og:site_name\" content=\"ABDC\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-23T14:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T20:21:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2011\/08\/Balansgroep-thumb-700.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"andre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andre\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/balansgroep#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/balansgroep\"},\"author\":{\"name\":\"andre\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#\\\/schema\\\/person\\\/b2396556e01adc147ff239567beeceb2\"},\"headline\":\"Balansgroep\",\"datePublished\":\"2011-08-23T14:53:00+00:00\",\"dateModified\":\"2025-03-14T20:21:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/balansgroep\"},\"wordCount\":81,\"publisher\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/balansgroep#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2011\\\/08\\\/Balansgroep-thumb-700.jpg\",\"keywords\":[\"sticker\"],\"articleSection\":[\"Branding\",\"Logo\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/balansgroep\",\"url\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/balansgroep\",\"name\":\"Balansgroep - 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