{"id":5008,"date":"2012-08-23T12:33:00","date_gmt":"2012-08-23T10:33:00","guid":{"rendered":"https:\/\/andrebrocatus.com\/design\/?p=5008"},"modified":"2025-04-06T18:53:51","modified_gmt":"2025-04-06T16:53:51","slug":"hein-koning","status":"publish","type":"post","link":"https:\/\/andrebrocatus.com\/design\/hein-koning","title":{"rendered":"Hein Koning"},"content":{"rendered":"\n

Hein Koning is a tax and administration consultancy in Volendam, the Netherlands, since 1977. The logo they were using was recognized in the community, but lacked the connection to the innovative digital technologies they were beginning to use. <\/p>\n\n\n\n

Andr\u00e9 Brocatus created an identity evolution that subtly hinted to the new, online, digital character that Hein Koning was developing. <\/p>\n\n\n\n

\n
\n
\"OLD
OLD Hein Koning logo from 1977<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"NEW
NEW Hein Koning logo going forward from 2012<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"Briefpapier
Briefpapier Hein Koning<\/figcaption><\/figure>\n\n\n\n

Credits
<\/em>Creative strategy developed together with Tij Communicatie<\/a>. ABDC was responsible for the concept and design of the logo and materials. <\/p>\n","protected":false},"excerpt":{"rendered":"

Redesign the logo for this accountant to link them to digital technologies<\/p>\n","protected":false},"author":1,"featured_media":6277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[96,89],"tags":[98],"class_list":["post-5008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-logo","tag-sticker"],"yoast_head":"\nHein Koning - ABDC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrebrocatus.com\/design\/hein-koning\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hein Koning - ABDC\" \/>\n<meta property=\"og:description\" content=\"Redesign the logo for this accountant to link them to digital technologies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andrebrocatus.com\/design\/hein-koning\" \/>\n<meta property=\"og:site_name\" content=\"ABDC\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-23T10:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-06T16:53:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andrebrocatus.com\/design\/wp-content\/uploads\/sites\/3\/2012\/08\/heinkoning-thumb-700B.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"andre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andre\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/hein-koning#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/hein-koning\"},\"author\":{\"name\":\"andre\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#\\\/schema\\\/person\\\/b2396556e01adc147ff239567beeceb2\"},\"headline\":\"Hein Koning\",\"datePublished\":\"2012-08-23T10:33:00+00:00\",\"dateModified\":\"2025-04-06T16:53:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/hein-koning\"},\"wordCount\":95,\"publisher\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/hein-koning#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2012\\\/08\\\/heinkoning-thumb-700B.jpg\",\"keywords\":[\"sticker\"],\"articleSection\":[\"Branding\",\"Logo\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/hein-koning\",\"url\":\"https:\\\/\\\/andrebrocatus.com\\\/design\\\/hein-koning\",\"name\":\"Hein Koning - 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