{"id":1779,"date":"2020-11-09T12:05:00","date_gmt":"2020-11-09T12:05:00","guid":{"rendered":"https:\/\/andrebrocatus.com\/art\/?p=1779"},"modified":"2025-06-01T22:28:47","modified_gmt":"2025-06-01T20:28:47","slug":"monochromasters-commercial-after-chris-burden","status":"publish","type":"post","link":"https:\/\/andrebrocatus.com\/art\/monochromasters-commercial-after-chris-burden","title":{"rendered":"Monochromasters Commercial (After\u00a0Chris\u00a0Burden)"},"content":{"rendered":"\n<p>I made this video as an announcement for my Monochromasters exhibition in Utrecht in 2020. I didn&#8217;t publish it anywhere at the time.  It is based on a commercial Chris Burden made in the 1970s. As all works in Monochromasters are based on other artist&#8217;s works it made sense to base it on this great artist and his wonderful piece of video art. <\/p>\n\n\n\n<p>It also ties in really nicely with the poster I designed for the exhibition, which starts from a similar concept. <\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"1024\" src=\"https:\/\/andrebrocatus.com\/art\/wp-content\/uploads\/sites\/2\/2020\/09\/poster-A2-4-730x1024.jpg\" alt=\"\" class=\"wp-image-186\"\/><figcaption>The poster for the Monochromasters exhibition in Utrecht in 2020<\/figcaption><\/figure><\/div>\n\n\n\n<p>You can see the inspiration in this video of Chris Burden&#8217;s commercials (skip to 2:06) <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chris Burden   TV Commercials 1973 1977\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/BFXI81_bCNE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For my Monochromasters exhibition in Utrecht in 2020 I made this video commercial. <\/p>\n","protected":false},"author":1,"featured_media":1783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"960","footnotes":""},"categories":[69,76,1],"tags":[75],"class_list":["post-1779","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-monochromasters","category-video","category-work","tag-video","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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